| Term: |
Niche Market |
| Subcategory: |
General |
| Definition: |
Finding a niche market is essential for any artist to successfully sell his artwork. Understanding where and who potential buyers are is part of finding the niche market. An artist must also know how much he can charge for his art in relation to what other artists creating similar pieces are charging. Analyzing who has purchased artwork in the past and at what cost, as well as finding art agents, and licensees are other parts of finding one’s niche market. |
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